Finally, Sidharth Malhotra and Sonakshi Sinha’s murder mystery Ittefaq crosses 20 Crore in 5 days. After constant growth on the first weekend, the thrill faced huge downfall on the 4th day (1st Monday) but steady on Tuesday.
This is an era of marketing and promotions but Ittefaq makers didn’t use excessive promotion strategies for their film so the suspense thriller is struggling at Box office while strong word of mouth.
Ittefaq Day 5 Box Office Collection is exactly 2 Crore and now the total Box Office Collection at Indian Box Office is Rs 20.30 cr is low. Upcoming Hindi Movies Qarib Qarib Single and Shaadi Mein Zaroor Ana are looking more interesting, Irrfan Khan and Rajkumar Rao attending several talk shows and reality shows to promote their rom-com.
#Ittefaq is STEADY on weekdays… Fri 4.05 cr, Sat 5.50 cr, Sun 6.50 cr, Mon 2.25 cr, Tue 2 cr. Total: ₹ 20.30 cr. India biz.
— taran adarsh (@taran_adarsh) November 8, 2017
Now Ittefaq is looking another failure of popular young actors Sidharth Malhotra and Sonakshi Sinha. Where Sidharth Malhotra’s last film A Gentleman was a disaster at Box Office Sonakshi Sinha’s solo film Noor is worst of her career.
Ittefaq is directed by Abhay Chopra and produced by Karan Johar’s Dharma Production and Shah Rukh Khan’s Red Chillies Entertainment. The Audiences have the better option so they are preferring Hollywood’s Superhero action film Thor Ragnarok then comedy film Golmaal Agan is a mass entertainer.
kalki Koechlin and Sumeet Vyas’s drama Ribbon is also receiving positive reviews released with Ittefaq on 3rd November so Ittefaq faces clashes of some better options for the audiences. Rs 20.30 Crore in 5 Days, let’s how far it will go? We can predict 30-35 Cr at Indian Box Office you may share prediction in comments.